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Developing Taste

Emil Kowalski

Why taste matters and how to develop it.

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Summary

When cars were new nobody cared about the silhouette, because the competition was a horse. Software has reached the same point, so shipping something that works is no longer a differentiator. What separates products now is design, detail and the overall feel, and Emil's argument is that taste is a trained instinct rather than a preference you are born with. He gives three ways to train it: surround yourself with the best work in your field, force yourself to say why something feels good instead of stopping at the feeling, and keep practising while asking better people for critique.

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