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Essay

Family Values

Benji Taylor

What makes Family, Family.

Craft

Summary

Family is a self-custody iOS wallet whose components people keep recreating, which is what prompted Benji to write down the sensibility behind them. This is not a tutorial and there is no animation code in it. The team settled on three principles: simplicity, fluidity and delight. Simplicity means the fundamentals are at hand and everything else appears when it becomes relevant, which matters most in flows like onboarding where the paths multiply. Fluidity keeps the experience continuous and delight builds a connection. Taken together they are a way of respecting the user's time and intelligence.

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Read the full essay on benji.org
Source ↗Benji Taylor ↗

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